Highlights
- Single production partner from concept to report
- Local permit and city-coordination expertise
- Photo and video assets delivered within 48 h
MICE · MI-03
Product launch & brand activation
Bespoke brand events from scenography and technical production to press handling, permits and city coordination.
Step-by-step agenda
- Week -8
Concept & venue
Creative concept, venue hold, budget framework and timeline.
- Week -4
Production design
Scenography drawings, technical plot, supplier contracting.
- Week -2
Permits & logistics
City permits, power, load-in windows, security plan.
- Day -1
Build & rehearsal
Set build, full technical rehearsal, press area preparation.
- Day 0
Event day
Doors, run of show, press conference and photo/video capture.
- Day +1
Strike & report
De-rig, supplier settlement, media report and asset delivery.
Requirements & notes
- Brand guidelines and key visuals at briefing
- Permit lead time of at least 30 days for public space
- Power and load-in survey before contracting
Sample schedule
| 08:00 | Final set check and technical rehearsal |
|---|---|
| 11:00 | Press conference |
| 13:00 | Public opening / activation hours |
| 19:00 | Launch party |
| 23:00 | Strike begins |
FAQ
Frequently asked questions
- How long does Product launch & brand activation take and what group size does it fit?
- The module runs custom and is designed for 50–800 pax. Larger groups are split into parallel guided sub-groups so the pacing and audibility stay the same.
- What is included in module MI-03?
- Scenography and production; Press handling and photo/video; Permits and city coordination. Everything is quoted as a net trade rate per person, with transport, guiding and entrance fees itemised in the proposal.
- Which languages can Product launch & brand activation be delivered in?
- Standard guiding languages are English, German, Polish, French, Italian and Spanish. Other languages are available on request when booked with enough lead time.
- What should we know before confirming this module?
- Brand guidelines and key visuals at briefing; Permit lead time of at least 30 days for public space; Power and load-in survey before contracting
- Can this module be combined with other programme blocks?
- Yes — every module is built to a fixed duration so it can be slotted into a day plan alongside other FORTravels modules. We confirm feasibility of the exact sequence and transfer times when we cost the programme.
- How do we request a quote and how quickly do you reply?
- Send the date, pax number, guiding language and any programme preferences through the enquiry form on this page. We come back with a costed proposal within two working days.
Request a quote
Enquire about MI-03 — Product launch & brand activation
Tell us your date, group size, guiding language and programme preferences — we reply with a costed proposal within two working days.